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Ddmin:admin Date:2014/04/22
The College of Urban and Environmental Sciences (CUES) was established in 1950s. Since then, several generations of geographers have worked hard to highlight the quality of cultivating geography talents, enhance the level of constructing subjects and improve the experiment-teaching environment. So far, in order to do geography researches and cultivate geography talents, CUES possesses a comprehensive system consisting of four undergraduate majors, seven postgraduate majors, two doctoral programs and several platforms for subject construction, academic research and experiment-teaching. The undergraduate majors include Geographical Science, Physical Geography & Resource and Environment, Human Geography & Urban-rural Planning and Tourism Management. The majors authorized to award master degrees include Human Geography, Physical Geography, Cartography and Geographical Information System, Regional Economics, Tourism Management, Land Resources Management, Geographical Course and Education. Human Geography, Geographical Course and Education are also authorized to award doctoral degree.
CUES has about 80 staff, including 16 professors (eight of them are doctoral supervisors) and 16 associate professors. It also employs seven part-time professors from both domestic and foreign universities, including two academicians of Chinese Academy of Sciences. Most of the faculty members are in their 30s and 40s with doctoral degrees and/or senior professional titles. The current enrollment in CUES is about 800 undergraduates, over 400 postgraduate students and over 30 doctoral students.
CUES focuses on geography and develops with contact and collaboration of many other disciplines such as economics and management. Its Human Geography is one of the key disciplines in Hubei Province. Furthermore, CUES serves as the representative office in Central China for the Geographical Society of China, the contact office for the Geographical Society of Hubei Province and Wuhan City, and the designed training center for tourism education in Wuhan. Besides, CUES hosts a number of research centers and units at ministerial and provincial level: Wuhan Branch of China Tourism Academy, Research Institute of Resource-economical and Environment-friendly Society Construction in Wuhan Metropolitan Area, Research Institute of Geography, Tourism Planning and Landscape Design Research Institute, Research Institute of Sustainable Development, Land Science Research Center, Research Center for Urban-rural Development and Planning. In recent five years, CUES has made great progress in academic research by undertaking over 50 national, ministerial and provincial research projects with funds of RMB¥40 million and achieving a series of high-level research findings in urban geography and regional planning, environmental change and sustainable development, tourism resource development and planning, etc.
In recent five years, CUES has obtained four special laboratory construction projects financed by the Ministry of Finance. With the aids of the projects over RMB¥140 million, CUES has built 16 specialized laboratories, Hubei’s Experiment-teaching Demonstration Center of Geographical Sciences, and experimental centers of physical geography process, human geography process, geographical information system, spatial analysis and mapping, land use and environmental change, etc. Furthermore, CUES has set up some fieldwork and internship platforms in Yichang, Wuhan Branch of South Survey and so on.
With the integration of excellent research and teaching staff, systematical talents training programs and perfect experimental condition, CUES has cultivated large numbers of graduates with high-quality and comprehensive professional skills, who have enjoyed a good reputation from the society and their employers. Furthermore, CUES has provided numbers of qualified master and doctoral degree candidates for lots of remarkable research institutions or universities at home or abroad,such as Chinese Academy of Sciences, Beijing University, Beijing Normal University, Nanjing University and Zhongshan University and the well-known universities in the U.S., Germany, the U.K., France, Australia and etc.
Major Number: 446
Major Code: 120901K
I.A Brief Introduction to Tourism management Major
Central China Normal University is a key comprehensive University under Ministry of Education and a national "211 Project" key construction universities, while Tourism Management is key major in Central China Normal University. The late 1980s it began to recruit college student .Tourism Department was formally established in 1996 to recruit undergraduate student, under College of Urban and Environmental Sciences, and now it has tourism management master's degree. For good contributions in the tourism research and the application of outstanding achievements, in June 2010 China Tourism Academy of the National Tourism Administration launched only one branch in university in China - China Tourism Academy Wuhan Branch .
Faculty of Tourism Management Department is strong. It has many experts and scholars who have long been engaged in tourism education and research. In recent years, they have published more than 20 monographs and tourism-related professional textbooks; They are committed to the national, provincial, and ministerial level research projects, as well as to a number of tourism planning projects commissioned by government and enterprises, enjoying good reputation in the tourism academia and industry.
Tourism Management has a clear objective for students. It has long insisted on combining theory and practice of educational policy to match the needs of society as its mission. It trains talents with travel management expertise, solid theoretical foundation and practical abilities who are able to fulfill job requirement in tourism administrative departments at all levels, tourism enterprises and institutions. In addition to that, it also nurtures teachers for secondary schools and universities. Teaching facilities of Tourism Management Department includes a library, computer rooms, language labs, multimedia classrooms, internship international three-star standard rooms, bars and a variety of modern teaching experiment, audio-visual equipment. It set up several practice base with high-star Hotels , tourist attractions, tourism and administrative departments.
Students of Tourism management have good career awareness, who Masters management skills in the tourism, with high level of English, computer skills and strong language skills. In recent years, each year nearly 30 percent of the students are admitted to graduate school to continue their studies. For more than ten years, it has trained nearly a thousand graduates, who are engaged in the tourism administration department at all levels, tourism enterprises and tourism institutions and are appreciated by employers.




II. Educational Objectives
The professional training meet the demands of modern tourism, cultivating students with basic knowledge of economics and management, with the basic principles, methods and means of modern tourism, humanistic quality, global vision, innovation, entrepreneurship, practical ability and social responsibility, who can work in the operation, management, planning, consulting, application services and other sectors in travel-related enterprises and educational and research institutions, training teachers for secondary schools and universities, and providing outstanding students for postgraduate programmes.


III. Basic Requirements
The students mainly study modern economics, management and basic theory of tourism management, operation and management of travel service to acquire capabilities of analyzing and solving the basic problem of tourism management.
The graduates should acquire the following knowledge and abilities:
1) master the basic theory, basic knowledge, with a strong integrated use of the basic theories and knowledge to solve practical problems;
2) familiar with foreign & domestic tourism guidelines, policies and regulations, to understand our country and the world tourism industry and modern service industry developments;
3) master basic computer knowledge, proficiency in the application of office automation equipment and information management systems;
4) a high level of foreign language, good international communication skills;
5) Basic knowledge of literature searching and data retrieving, ability of scientific research and practical work, and the ability of creative thinking;
6) with modern educational concepts and advanced teaching methods, teaching organizational skills and strong research capabilities;
7) grasp the basic principles and methods of entrepreneurship, with a strong sense of innovation and ability.


IV. Major Courses
Principles of management, Essentials of Economics , statistics, tourism, tourism economics, tourism planning and development, tourism marketing, tourism psychology, hotel management, travel service management, financial management, modern service management, tourism business English, tourism consumer Behavior , tourism Culture


V. Length of Schooling and Degree
Length of Schooling: 4 years
Degree: Bachelor of Management


VI. Distribution of Credits

Semester

Course Type

1st

2nd

3rd

4th

5th

6th

7th

8th

Total

Percentage

%

Common Courses (Required)

8

8

7

7

/

/

/

/

30

31

General Education (Required)

11

4

6

2

2

/

/

/

25

26

Major Courses (Required)

/

4

4

4

4

/

/

/

16

16

Major Courses (Elective)

Offered

/

/

14

20

22

21

/

/

77

/

Earned

/

/

2

2

4

6

/

/

14

14

General Education (Elective)

/

2

/

2

4

4

/

/

12

12

Subtotal

19

18

19

17

14

10

/

/

97

100

VII. List of Courses

Course Type

Course Number

Course Name

Semester

Credit

Course Hours

Hours per Week

Prerequisite

Assessment

Minor Course

Lecture

Lab

Tutorial

Common Courses

Required

33001100

College Physical Education 1

1

1

26

/

/

2

/

1

/

34000021

Basis of Morals, Ethics and Law

1

3

48

/

/

3

/

3

/

35000011

CEC Reading Writing and Translation 1

1

2

32

/

/

2

/

1

/

35000012

CEC Viewing Listening and Speaking 1

1

2

26

/

/

2

/

2

/

33002100

University Sports 2

2

1

32

/

/

2

/

1

/

34000023

Basic Principles Of Marxism

2

3

32

/

16

2

/

3

/

35000021

CEC Reading Writing and Translation 2

2

2

32

/

/

2

/

1

/

35000022

CEC Viewing Listening and Speaking 2

2

2

32

/

/

2

/

2

/

33003100

University Sports 3

3

1

32

/

/

2

/

1

/

34000022

Conspectus of Chinese Modern History

3

2

24

/

8

3

/

3

/

35000031

CEC Reading Writing and Translation 3

3

2

32

/

/

2

/

1

/

35000032

CEC Viewing Listening and Speaking 3

3

2

32

/

/

2

/

2

/

33004100

University Sports 4

4

1

32

/

/

2

/

1

/

34000025

Introduction to Mao Zedong Thoughts and Chinese Characterized Socialism Theory System

4

6

48

/

48

3

/

3

/

35000041

CEC Reading Writing and Translation 4

4

2

32

/

/

2

/

1

/

35000042

CEC Viewing Listening and Speaking 4

4

2

32

/

/

2

/

2

/

If you passed CET-4 or CET-6 in term 3, you can be exemption for CEC Reading Writing and Translation 4 and CEC Viewing Listening and Speaking 4. University sport in term 1 will be arranged, while those in the other terms should be selected by yourselves according to your favorites.

General Education Course

Required

44640001

Principles of Management

1

2

32

/

16

3

/

1

44640002

Microeconomics

1

2

32

/

16

3

/

1

44640003

Tourism Studies

1

2

32

/

16

3

/

1

44640004

Marketing

1

2

28

12

14

3

/

1

44640005

Corporate Finance

1

2

32

/

16

3

/

1

44640006

Tourism Management Professional introduction

1

1

10

/

6

1

/

2

44640007

Modern service industry management

2

2

32

/

16

3

44640001

1

44640008

Macroeconomics

2

2

32

/

16

3

44640002

1

31002031

Advanced Mathematics C

3

4

64

32

/

6

/

1

/

44640009

Statistics

3

2

28

12

14

3

/

1

44640010

Tourism Culture

4

2

28

12

14

3

/

1

44640011

Tourist Consumer Behavior

5

2

28

12

14

3

/

1

Elective

31001001

Computer Basis

2

2

28

12

14

3

/

1

/

44630001

Principles of Accounting

2

2

32

/

16

3

/

1

44630002

Tourism business English

2

2

32

/

16

3

/

2

31002051

Linear Algebra

4

2

28

12

14

3

31002031

1

/

31002061

Probability Statistics

5

2

28

12

14

3

31002031

1

/

44630003

social etiquettes

6

2

32

/

16

3

/

2

General Education elective courses are supposed to be obtained 12 credits, of which 6 credits by the students in the school of Humanities and Arts , social sciences and natural sciences courses with freely choice, may also be taken by students minor study professional course credits to offset; remaining 6 credits students must pass the professional education courses electives selected platform

Elective

Required

44610001

Tourism Resource

2

2

28

12

14

3

/

1

44610002

Introduction to MICE

2

2

32

/

16

3

/

1

44610003

Hotel Management

3

2

28

12

14

3

44640001

1

44610004

Tourism Economics

3

2

32

/ 

16

3

44640008

1

44610005

Travel Services Management

4

2

28

12

14

3

44640001

1

44610006

Tourism Geography

4

2

28

12

14

3

/

1

44610007

Tourism Psychology

5

2

28

12

14

3

/

1

44610008

Tourism Planning & Development

5

2

28

12

14

3

44610001

1

Elective

44620001

Japanese for Tourism(1)

3

2

32

/ 

16

3

/

2

/

44621001

Tourism Impact Studies

3

2

28

12

14

3

/

3

/

44622001

Tour Guide Service

3

2

28

12

14

3

/

2

/

44622002

English for Tour Guide

3

2

32

/ 

16 

3

/

2

/

44622003

Public relation

3

2

28

12

14

3

/

3

/

44623001

MICE management

3

2

32

/

16

3

44640001

1

/

36011001

Psychology Basics

3

2

30

2

/

2

/

1

/

44620002

Japanese for Tourism(2)

4

2

32

/

16

3

44620001

2

/

44620003

International new marketing

4

2

32

/

16

3

44640004

3

/

44621002

Tourism Aesthetics

4

2

28

12

14

3

/

3

/

44622004

Front office & housekeeping management

4

2

28

12

14

3

44640001

3

/

44622005

Tourism E-Commerce

4

2

28

12

14

3

/

3

/

44623002

Mice marketing

4

2

28

12

14

3

44640004

3

/

44623003

Festival & event planning and management

4

2

28

12

14

3

/

3

/

21411002

World Geography

4

2

8

/

40

3

/

3

/

36012001

Pedagogical Foundation

4

2

30

/

/

2

/

1

/

36013001

Application of Modern Education Technology

4

2

24

32

/

6

/

1

/

41521009

Computer-aided Design

5

1

/

32

/

2

/

3

/

44620004

Tourist generating Countries

5

2

32

/

16

3

/

3

/

44620005

Tourism Career Planning

5

1

10

/

6

1

/

3

/

44621003

Tourism Landscape Design

5

2

28

12

14

3

/

3

/

44621004

Ecological tourism & tourism sustainability

5

2

32

/

16

3

/

3

/

21411001

Geography of China

5

2

32

/

16

3

/

3

/

44622006

Tourism management information system

5

2

28

12

14

3

/

3

/

44622007

Food & beverage management

5

2

28

12

14

3

44640001

3

/

44622008

Tourism law

5

2

32

/

16

3

/

3

/

44622009

Human Resources Management

5

2

32

/

16

3

44640001

3

/

44623004

MICE business English

5

2

32

/

16

3

/

2

/

44623005

MICE operation and fundraising

5

2

32

/

16

3

44640001

3

/

44624001

Tourism education

6

2

32

/

16

3

/

3

/

44620006

Advances in tourism management

6

1

16

/

/

1

/

3

/

44620007

Tourism sociology

6

2

32

/

16

3

/

3

/

44620008

Tourism photographic technology

6

2

28

12

14

3

/

3

/

44621005

Tourism Destination Marketing

6

2

32

/

16

3

/

3

/

44621006

Tourism real estate

6

2

32

/

16

3

/

3

/

44622010

Economic Law

6

2

32

/

16

3

/

3

/

44622011

Commerce Negotiation

6

2

32

/

16

3

/

3

/

44623006

Event operation and administration

6

2

32

/

16

3

44640001

3

/

44623007

MICE planning and management

6

2

28

12

14

3

44640001

3

/

21423007

Environmental impacts evaluation

6

2

32

/

16

3

/

3

/

VIII. Laboratory and/or Practice Credit Requirement

Laboratory and/or Practice

Credits

Laboratory

Marketing

0.25

Statistics

0.25

Tourism Culture

0.25

Tourist Consumer Behavior

0.25

Tourism Resource

0.25

Hotel Management

0.25

Travel Services Management

0.25

Geography of Tourism

0.25

Tourism Psychology

0.25

Tourism Planning & Development

0.25

Tourism Impact Studies

0.25

Tour Guide Service

0.25

Public relation

0.25

Tourism Aesthetics

0.25

Front office & housekeeping management

0.25

Tourism E-Commerce

0.25

MICE marketing

0.25

Festival & event planning and management

0.25

Application of Modern Education Technology

0.25

Computer-aided Design

1

Tourism Landscape Design

0.25

Tourism management information system

0.25

Food & beverage management

0.25

Tourism photographic technology

0.25

MICE planning and management

0.25

Professional Practice

24

Observation

8

Graduation Thesis

6

Others

Community

3

IX. Community Education
1) Each student should gain three or more credits for innovation and business-starting.
2) The credits admitted by the College of Urban & Environmental Sciences are as follows:

a) Credits for research, including three credits for the first participators completing College Students’ Project of Innovation and

Business-starting, three credits, two credits and one credits respectively for the first, second and third author of the paper published in the journals admitted by CCNU, or two credits for those who take part in some teacher’s research project and write report.

b) Credits for reward, including three credits for the rewards above provincial level(e.g. National College English Competition, National GIS Competition, Tour Guide Competition etc.), one credit for the rewards of CCNU (e.g. Merit Students).
c) Credits for certificates, including two credits for a professional certificate (e.g. Teacher Certification, Environmental impact appraiser, urban planning designer, tour guide certificate, etc. ), or for a technical certificate (e.g. Certificate for CET-6, Computer Certificate, etc.).
d) Credits for academic lectures, including one credit for attending eight academic lectures and submitting reports during term 1 to 7.
e) Credits for business-starting activities, including two credits for the business-starting program proposed by students and admitted by the teaching office of the College and implemented for three months or more.
f) Credits for community service, including two credits for the community service program proposed by students and admitted by the teaching office of the College and implemented for three months or more.
3) Each teach should spend one hour (i.e. altogether 150 to 160 hours for three years ) in instructing students’ community activities.


X. Explanations
1.The students should be in accordance with the study plan to obtain at least 100 credits, including 30 credits of public education platform, 37 credits of general education platform 30 credits of professional courses platform, and 3 credits of community education platform.
2.The course code consists of eight numbers. Courses with “446” as the first three numbers are for Tourism Management; Courses with “214” as the first three numbers are selective course for all majors. The fourth number indicated the type of course: 1 for required courses of the major, 2 for elective courses of the major, 3 for elective courses of general education and 4 for required courses of general education. The fifth number in the course code defines the type of elective courses for different programmes: 0 for all disciplines, 1 for Tourism Planning and Development, 2 for Tourism Business Management, 3 for Exhibition Economy and Management, and 4 for Tourism Management and Services Education. Students are recommend to choose at least 6 credits in the same orientation.
3.The shared courses for Tourism and Geography programmes are Pedagogical Foundation, Application of Modern Education Technology, Psychology, Chinese Geography, World Geography, etc. The shared courses for Tourism and Human Geography programmes are Tourism Planning and Development, Computer-aided Design (Experimental). The shared courses for Tourism and Physical Geography programs are Tourism Planning and Development, Environmental Impact Assessment, etc.
4.The curriculum is divided into six modules, of which general education courses module and Tourism Management course modules are required course modules, while Tourism Planning and Development, Tourism Business Management, Exhibition Economy and Management, Tourism Management and Service Education modules as electives course modules.


(1) general education platform course modules totals 31 credits, including:
principles of management, microeconomics, tourism, marketing, financial management, tourism management introductory course, modern service industry management, macroeconomics, mathematics , statistics, tourism, culture, tourism consumer behavior, accounting, tourism business English, social etiquette;
(2) Essentials of Tourism Management course modules totaling 16 credits, including: Travel Resources, Introduction to MICE, hotel management, tourism economics, travel agency management, tourism geography, tourism psychology, tourism planning and development;
(3) the direction of tourism planning and development course modules include: tourism impact studies, tourism aesthetics, tourism landscape design, eco-tourism and sustainable development, tourism destination marketing, tourism, real estate, environmental impact assessment, computer-aided design (experimental);
(4) Tourism Business Management Direction Course modules include: business guides, tour guides in English, public relations, tourism management information system, hotel front office and housekeeping management, tourism e-commerce, hotel and catering management, tourism, law, human resources management, economic law , business negotiation;
(5) Exhibition Economy and Management Course modules include: exhibition management, exhibition marketing, festive event planning and management, business English exhibition, exhibition operation and financing management, operation and management of exhibition venues, exhibition project planning and management;
(6) Tourism Management and Services Education Course modules include: tourism education, basic education, psychology Foundation, Application of Modern Education Technology,Chinese geography, world geography.
5.Observation is arranged by students in the 2nd -5th semesters (in the vacations); professional practice is arranged by the School in the 6th -7th semester. Professional Practice includes 24 credits (length: 8 consecutive months), Observation 8 credits (length: accumulated eight weeks). Thesis Writing is arranged in the 8th semesters with six credits. Students are suggested to start thesis writing in the end of the 7th semester.
6.If the students, within the four years, gained the required credits (i.e. 97 credits for courses, three credits for community education and three credits for field work, 16 credits for practice and six credits for graduation thesis), and passed CET-4 and the defense of thesis, they can graduate and be awarded Bachelor of Management.

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