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Author:admin   Editor:  Date:2018/09/30

Major Number:446

Major Code:120901K

I. A Brief Introduction to Tourism management Major

Tourism Management is key major in Central China Normal University. The late 1980s it began to recruit college student .Tourism Department was formally established in 1996 to recruit undergraduate student under College of Urban and Environmental Sciences, and now it has master's degree of tourism management. Considering the great contributions and the application of outstanding achievements in tourism research, China Tourism Academy of the National Tourism Administration launched only one branch in university in China on June, 2010. That is Wuhan Branch of China Tourism Academy.

Faculty of Tourism Management Department forms a strong team, has long been engaged in tourism education and research including experts, scholars and young academic backbone. In recent years, Tourism major insists on the idea of teaching, learning, research, and business. The faculty develops a wide interaction and cooperation and has published

more than 20 monographs and tourism-related professional textbooks; The department has undertaken national level, provincial level research programs and tourism planning projects entrusted by governments at all levels, which gained good reputation.

II. Educational Objectives

The major of tourism management matches for modern tourism, it trains the graduates with

economics, management basics and possess the basic principles of modern tourism management, methods and means with the humane quality, global vision, innovation, entrepreneurship, practical ability and social responsibility. The graduates can work in all types of travel-related enterprises and educational and research institutions and engage in the operation, management, planning, consulting, application services, etc. This practical and integrated talent provide outstanding students for graduate education.

III. Basic Requirements

The students mainly study modern economics, management and basic theory of tourism management, operation and management of travel service. The students take basic training of tourism operation management and tourism teaching which is trained to acquire capabilities of analyzing and solving the basic problem of tourism management and is eligible for being management teaching position.

The graduates should acquire the following knowledge and abilities:

1) master the basic theory, basic knowledge, with a strong integrated use of the basic theories and knowledge to solve practical problems;

2) familiar with foreign & domestic tourism guidelines, policies and regulations, to understand our country and the world tourism industry and modern service industry developments;

3) master basic computer knowledge, proficiency in the application of office automation equipment and information management systems;

4) has a high level of foreign language, have good international communication skills;

5) master the basic method of retrieving documents and material collection, has some scientific research and practical work, with some creative thinking;

6) with modern educational concepts and advanced teaching methods, strong teaching organizational skills and research capabilities;

7) grasp the basic principles and methods of entrepreneurship, with a strong sense of innovation and ability.

IV. Major Courses

Principles of management, Essentials of Economics , Tourism, Accounting, Macro-economics, Financial Management, Marketing, Statistics, Tourism Resources, Tourism Economics, Tourism Geography, Tourism Culture, Hotel Management, Travel Agency Management, Service Operation Management, Tourism Consumer Behavior, Tourism Destination Management, etc.

V. Length of Schooling and Degree

Length of Schooling: 4 years

Degree: Bachelor of Management

VI. Distribution of Class Hours and Course Credits

Course Credits=Total Course Credits; Class Hours=In-class Class Hours

Type

Semester

Course Type

I1

I2

I3

II1

II2

II3

III1

III2

III3

IV1

IV2

Total

Percentage

Credit

General Education Course

Required

10

8

/

7

7

/

/

/

/

/

/

32

36.2%

Core

/

/

/

2

2

/

2

/

/

2

/

8

Elective

/

/

/

1

1

/

1

/

/

3

1

7

Key Major Course

13

15

/

9

9

/

12

/

/

/

2

8



Non-Normal Education

Academic (Elective Major Course)

/

/

/

4

4

/

8

/

/

5

4

25

19.2%

Interdisciplinary (Free Elective Course)

/

/

/

/

/

/

/

/

/

/

/

25

Vocational (Credits for Innovation &

Entrepreneurship)

/

/

/

/

/

/

/

/

/

/

/

25

Subtotal

23

23

/

23

23

/

23

/

/

10

5

130

100%

Class Hours

General Education Course

Required

160

128

/

112

112

/

/

/

/

/

/

512

24.6%

Core

/

/

/

32

32

/

32

/

/

32

/

128

6.2%

Elective

/

32

/

16

16

/

32

/

/

16

/

112

5.4%

Key Major Course

256

240

/

144

144

/

144

/

/

/

/

928

44.6%


Non-Normal Education

Academic (Elective Major Course)

/

/

/

96

96

/

160

/

/

48

/

400

19.2%

Interdisciplinary (Free Elective Course)

/

/

/

/

/

/

/

/

/

/

/

/

/

Credits for Innovation &

Entrepreneurship

/

/

/

/

/

/

/

/

/

/

/

/

/

Subtotal

416

400

/

400

400

/

368

/

/

96

/

2080

100%






















VII. List of Courses

Course Type

Course Number

Course Name

Semester

Credit

Class Hours Distribution

Hours Week

Prerequisite

Assessment

Minor Course

Note


Lecture

Tutorial

Lab

General Education Course

Required

34000021

思想道德修养与法律基础

Basis of Morals, Ethics and Law

一1

3

32

/

16

2






21400008

新生研讨课

Freshmen Seminar

一1

2

/

32

/

2






34000023

马克思主义基本原理

Basic Principles Of Marxism

一2

3

32

/

16

2






34000022

中国近现代史纲要

Conspectus of Chinese Modern History

二1

2

24

/

8

3






34000025

毛泽东思想与中国特色社会主义理论体系概论

Introduction to Mao Zedong Thoughts and Chinese Characterized Socialism Theory System

二2

6

48

/

48

3







大学英语

College English


12

15级开始采取分级教学。


大学体育

University Sports


4

15级开始采取俱乐部教学制度。


信息应用能力Information-processing Skills

通过学校测试或获取计算机等级证书或选修课程学习考核合格。

Elective

General Education Core Courses

模块1:数学与自然科学

Module 1: Mathematics and Natural Sciences

一2

2

从学校通识教育核心课程目录中的四个模块中修读三个以上模块课程,共8个学分。

模块2:哲学与社会科学

Module 2: Philosophy and s

Social Sciences

二1/二2

2

模块3:人文与艺术

Module 3: Humanities and Arts

四1

2

模块4:教育学与心理学

Module 3: Pedagogy and Psychology

三1

2

普通选修课

2个学分可以由学生在学校通识教育核心课程和通识教育核心课程以外建设的通识教育选修课程中选择修读,选择修读模块不受现行通识教育选修课程建设分类限制,自由选课。也可以由学生选择修读本专业以外的其他专业课程。

素质拓展课

5个学分,包括形势政策课、就业指导课、大学生心理健康课等

Key

Major


Course

Major Foundational Course

31002012

高等数学B(上)

Advanced Mathematics B(1)

一1

4

64

/

/

/

/

1

/



44640001

管理学原理

Principles of Management

一1

3

32

16

/

3

/

1



44640002

微观经济学

Microeconomics

一1

3

32

16

/

3

/

1



44640003

旅游学

Tourism Studies

一1

3

32

16

/

3


1



44640005

会计学

Principles of Accounting

一2

3

32

16

/

3

/

1



31002022

高等数学B(下)

Advanced Mathematics B(2)

一2

4

64

/

/

/

/

1

/



44640012

宏观经济学

Macroeconomics

一2

2

20

12


2

44640002

1



44640004

市场营销En

Marketing

一2

3

28

14

12

3

/

1



44630001

财务管理

Corporate Finance

二1

3

32

16

/

3

/

1



44640009

统计学

Statistics

二2

3

28

14

12

3

/

1



Major Course (Required)

44610001

旅游资源学

Tourism Resource

一2

3

28

14

12

3

/

1



44610003

酒店管理概论

Hotel Management

二1

3

28

14

12

3

44640001

1



44610004

旅游经济学

Tourism Economics

二1

3

32

16

/

3

44640008

1



44610005

旅行社管理

Travel Services Management

二2

3

28

14

12

3

44640001

1



44610006

旅游地理学

Tourism Geography

二2

3

28

14

12

3

/

1


44640010

旅游文化学

Tourism Culture

三1

3

28

14

12

3

/

1



44610009

服务运营管理

Service Operation Management

三1

3

28

14

12

3

44640001

1



44610010

旅游目的地管理

Tourist Destination Management

三1

3

28

14

12

3

44640001

1



44640011

旅游消费者行为学

Tourist Consumer Behavior

三1

3

28

14

12

3

/

1



Individual

Development

Course

Teacher Education (Elective)

31002051

线性代数A

Linear Algebra A

二1

3

32

16

/

3

/

1

/


44630002

旅游商务英语

Tourism business English

二1

2

20

12

/

2

/

2

/



44620001

旅游日语基础(上)

Japanese for Tourism(1)

二1

2

20

12

/

2

/

2

/



44621001

旅游影响研究

Tourism Impact Studies

二1

2

18

10

8

2

/

3

/



44622001

导游业务

Tour Guide Service

二1

2

14

10

16

2

/

2

/



36011001

心理学基础

二1

3

32

16

0

2






44623008

会展概论

Introduction to Conferences and Exhibitions

二1

2

20

12

/

2

/

3

/



44622003

公共关系学

Public Relation

二1

2

18

10

8

2

/

3

/



31002061

概率统计A

Probability Statistics

二2

3

32

16

/

3

/

1

/


44621002

旅游美学

Tourism Aesthetics

二2

2

18

10

8

2

/

3

/



44620002

旅游日语基础(下)

Japanese for Tourism(2)

二2

2

20

12

/

2

44620001

2

/



44622002

导游英语

English for Tour Guide

二2

2

20

12

/

2

/

2

/



44622004

酒店前厅与客房管理

Front Office & Housekeeping Management

二2

2

14

10

16

2

44640001

3

/



44623001

会展管理学

二2

2

20

0

12

2






44622005

旅游电子商务

Tourism E-Commerce

二2

2

18

10

8

2

/

3

/



36021002

教育学基础

二2

3

32

16

0

2






44622006

旅游管理信息系统

Tourism Management Information System

三1

2

18

10

8

2

/

3

/



44620003

国际新媒体营销

International New Marketing

三1

2

20

12

/

2

44640004

3

/



44622012

饭店英语

Hotel English

三1

2

20

12

/

2

/

2

/



44623002

会展市场营销

三1

2

18

0

18

2

44640004





44620005

旅游职业与创业规划

Tourism Career Planning

三1

1

10

6

/

1

/

3

/



44622007

酒店餐饮管理

Food & beverage management

三1

2

14

10

16

2

44640001

2

/



44622013

旅游业管制

Government Regulations in the Tourism Industry

三1

2

20

12

/

2

/

3

/



44624001

旅游教育学

Tourism Education

三1

2

20

12

/

2

/

3

/



44622009

人力资源管理

Human Resources Management

三1

2

20

12

/

2

44640001

3

/



44620004

客源国概况

Introduction to Tourist Generating Countries

三1

2

20

12

/

2

/

3

/



44621003

旅游景观设计

Tourism Landscape Design

三1

2

18

10

8

2

/

3

/



44621004

生态旅游与可持续发展

Ecological Tourism & Tourism Sustainability

三1

2

20

12

/

2

/

3

/



44623004

会展商务英语

Conferences and Exhibitions Business English

四1

2

20

/

12

2

/

2

/



44621008

遗产保护与旅游开发

Heritage Protection and Tourism Development

四1

2

20

12

/

2

/

3

/



44623003

节庆活动策划与管理

Festival & Event Planning and Management

四1

2

18

10

8

2

/

3

/



21411001

中国地理(在线)

Geography of China( Online)

四1

2

8

24

/

2

/

3

/


44620009

旅游研究方法

Tourism Research Methodology

四1

2

18

10

8

2

/

3

/



44620010

旅游心理学

Tourism Psychology

四1

2

20

12

/

2

/

3

/



44621007

旅游规划与开发

Tourism Planning & Development

四1

2

18

10

8

2

44610001

3

/



44620011

礼仪与素养

Etiquette & Attainments

四1

2

14

10

16

2

/

2

/



41521009

计算机辅助设计(实验)

Computer-aided Design

四2

1

/

/

32

2

/

3

/


36013001

现代教育技术应用

四2

2

18

2

24

2






44620006

旅游科学前沿

Advances in tourist Science

四2

1

10

/

6

1

/

3

/



44620007

旅游社会学

Tourism Sociology

四2

2

20

12

/

2

/

3

/



44620008

旅游摄影技术与技能

Tourism Photographic Technology

四2

2

14

10

16

2

/

3

/



44622011

商务谈判

四2

2

20

0

12

2






21411002

世界地理(在线)

World Geography( Online)

四2

2

8

24

/

2

/

3

/


44621006

旅游地产

四2

2

20

0

12

2






44623007

会展项目策划与管理

Conferences and Exhibitions Planning and Management

四2

2

18

10

8

2

44640001

3

/



IX. Practical Education

1. Lab work and/or educational practice

The lab work/ educational practice is arranged by college in the third semester of the first academic year. The time cumulation is 2 weeks and 2 credits; the professional intership with 16 credits is arranged by college and scheduled in the second semester of the third academic year. The period is sequential 16 weeks. The thesis writing with 6 credits is scheduled in the first and second semester of the fourth academic year.

2.Community Education

a) Credits for research, including three credits for the first participators completing College Students’ Project of Innovation and Business-starting, three credits will be given to the project leader, two credits for the other four participants except for the project leader; first, second and third author of the paper published in the core journals admitted by CCNU (affirmed by Social Sciences Administration Department or Science and Technology Department, including extended edition)will be awarded 3, 2, 1 credits respectively; The students who attend the academic projects of faculty and submit project report (college provides templates) could get 2 credits.

b) Credits for reward, including three credits for the rewards above provincial level(e.g. National College English Competition, Tour Guide Competition etc.), one credit for the rewards of CCNU (e.g. Merit Students).

c) Credits for certificates, including two credits for a professional certificate (e.g. Teacher Certification, etc.), or for a technical certificate (e.g. Certificate for CET-6, Computer Certificate, etc.).

d) Credits for academic lectures, including one credit for attending eight academic lectures arranged by college. The students should get stamp on-site and submit academic lecture reports (collage provides templates) on time.

e) Credits for business-starting activities, including two credits for the business-starting program proposed by students and admitted by the teaching office of the College and implemented for three months or more.

f) Credits for community service, including two credits for the community service program proposed by students and admitted by the teaching office of the College and implemented for three months or more.

X. Explanations

1. College English has 12 credits, tested when enter into the university, which is classified into three classes including basic level (C level), advanced level (B level) and developed level (A level). Please read the details from <Enforcement regulation of College English classification in CCNU>. C level has General English course of 12 credits for three semesters; B level has General English course of 8 credits for two semesters and English liberal education courses of 4 credits for one semester; A level has General English course of 4 credits for one semester and English liberal education courses of 4 credits for one semester, and Special English course of 4 credits for one semester. All the students should complete 1-2 professional course in English in principle.

2. College sports applies club teaching system, students need to take club courses of 4 credits for 4 semesters as elective courses. The regulation is made by < Course Regulation of College sports club>.

3. Information application ability must get recognition from university and then graduate successfully. There are three ways to recognize the qualifications: the first one is to pass the test organized by university when enter into the university; the second way is to get the certificate of National Computer Rank Examination; the third way is to take the college course of <Information Application Ability> and get the credits if the students could not meet the first two ways.

4. According to the requirement of 8 credits of Liberal education core module, the students of MTM need take courses covering all the four modules.

5. The requirement of taking developed courses: TM major has specialized research type, crossed compound type and innovative entrepreneurial type. The students of specialized research type should complete specialized optional courses of 25 credits; the students of crossed compound type should take optional elective courses of 25 credits within the whole school; the students of innovative entrepreneurial type should take optional courses focused on innovative entrepreneurial courses; The list of optional courses of specialized research type could be found in “ Seven, Course planning table”, the optional courses list of other two types will be provided by office of teaching affairs.

6. As for the demands of dual degree courses, the students who minor in TM major should complete main courses of 50 credits (Please see “Seven, Course planning table”) and finish graduation dissertation. And students can get degree of TM when they meet this requirement.

7.The students within the stipulated period of the program should get 158 credits, which include 130 credits for courses, 2 credits for professional training and 16 credits for professional internship, 4 credits for community education. The students should pass CET 4, meet the graduation requirement of undergraduates in CCNU, pass the thesis defense for 6 credits, could graduate. And those who meet the requirements of the Bachelor Degree Program will receive Bachelor Degree of Management.

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