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Undergraduate Program for E-Commerce (Logistics) at School of Information Management
A Brief Introduction of School of Information Management
School of Information Management, Central China Normal University was developed from the Department of Library and Information Science in 1983. Its history can be dated back to 1920, when the Specialty of Library Science was established in Wenhua University by the Chinese Americans Ms. Wei Dihua, Shen Zurong and Hu Qingsheng (It developed into the College of Library Science independent from Wenhua University in 1930). Now there are 3 specialties for ordinary full-time undergraduates, 10 Master's degree authorization and 2 doctoral authorization, with the total number of existing undergraduates, Master's degree candidates, Doctoral candidates and foreign students being more than 800. The faculty number by June, 2013 is 52, of whom 38 are full-time teachers, 16 professors, 15 associate professors, 9 doctoral supervisors and 20 master tutors. Among the many excellent teachers, there are two “Talents of the New Century” (awarded by the Ministry of Education), one “National Outstanding Teacher” and one “Famous Teacher in Hubei Province”. More than 95% of the full-time teachers have their doctorate and nearly half of the teachers have overseas experiences.
The School’s strength in scientific research has been improved greatly. By the end of 2012, the teachers have undertaken 3 key programs of the National Social Science Fund, 27 general programs and youth programs of the National Social Science Fund, 10 programs of the National Natural Science Fund, 24 programs of the Humanities and Social Science Fund of the Ministry of Education and many other programs commissioned by national ministries and local government (more than 30), the funds of which are more than 24 million Yuan. Since 2007, more than 500 articles have been published in CSSCI core journals. Besides, more than 100 academic monographs and more than 30 teaching materials have been published. These achievements have won more than 10 prizes, such as “the National E-commerce Competition Award”, “Outstanding Achievements in Social Science of Hubei Province” and “Natural Science Thesis Prize in Wuhan”.
Our School has a large number of research centers, bases and training centers. Currently there are 2 provincial research centers and bases, 5 university research centers, and 4 affiliated training centers. The professional documentation centers and libraries provided with a great variety of books and periodicals, together with the well-equipped teaching experimental centers, especially those high-level laboratories such as “Information Management and Information System Laboratory”, “E-commerce Laboratory”, “CA Security-authenticated Laboratory” and “Knowledge Exploration and Intelligent Services Laboratory”, are powerful guarantees for the School's teaching and scientific research.
Our School has achieved remarkable results in discipline and specialty construction. Information Science is a key discipline in Hubei Province. Besides, Electronic Commerce is a brand specialty in Hubei province and one of the country's E-commerce model specialties. Our School has also won many honorary titles such as the “Famous E-Commerce Schools in China”. In the 2012 results of the discipline evaluation announced by the Ministry of Education, the first-class discipline Library Information Science and Archives Management under Information Resource Management ranked fifth in the country. Moreover, Information Management & Information System was named A+ specialty. As for the course construction, our School has one national top-quality curriculum project (E-commerce management), one national model course of bilingual demonstration (An Overview of E-commerce), and one national top-quality course of network education.
Adhering to the educational principle of “students orientation, teachers first”, our School actively promote the internationalization by developing extensive academic exchanges and cooperation with the United States, Britain, South Korea, Australia, Canada, Finland and other countries and carrying out the training mode “2+2” for undergraduates (a mode under which diploma and degree certificates acknowledged both at home and abroad are conferred for students meeting the graduation requirements) with the well-known universities in countries such as South Korea and Australia. Besides, our School has established the educational ideas and development direction of “seeking development through innovation, displaying strengths by originality” after accumulation and development of nearly 30 years. Moreover, aiming at constructing a training mode characterized by “a combination of art and science, an integration of related disciplines, the unity of theory and applied technologies”, we placed an emphasis on cultivating the students’ ability in practical manipulation, international communication and academic research so that the students would be more competitive.

Major Number: 491
Major Code: 120801
I. A Brief Introduction to E-Commerce (Logistics) Major
Our university is one of the first 13 teaching organizations approved by the Ministry of Education to formally enroll undergraduates of E-commerce. After more than ten years of development, E-commerce has been included in the “Strategic Talents Training Program (Undergraduate) in Emerging (Pillar) Industries of Hubei Province” and is listed as a project under the “Tentative Top-notch Innovative Talents Training Program of Hubei Province”. It is now a brand specialty of Hubei and one of the country's E-commerce model specialties.
Among the 5 professors and 4 associate professors, there are 3 doctoral supervisors, 9 master tutors, one “Talent of the New Century” (awarded by the Ministry of Education), one “National Outstanding Teacher” and one “Famous Teacher in Hubei Province”. Great achievements have been made in the course construction, for example, taking the lead in the teaching materials development of E-commerce. Besides, E-commerce Management and An Overview of E-commerce have been successively listed as the national top-quality courses. What’s more, E-Commerce Research Center of Hubei Province (A key research base of Humanities and Social Science in Hubei) was founded and E-commerce Laboratory was awarded many honorary titles such as “China’s excellent laboratory of E-commerce”. All of the above facts provide a high-ranking teaching and learning environment.
In nowadays information society, following the training principle of “enhanced foundation, high quality and ability” and facing the rise of net economy, this distinctive specialty starts from the industry and social demands, combines E-commerce with logistics, and develops students’ practical abilities which enable them to come up with solutions to the problems in E-commerce logistics. There is also a specialty for Master's degree candidates in the logistics management of E-commerce. Instead of an exam-based teaching method, it adopts a teaching method of combining the in-class teaching with experimental classes and practice, which greatly helps to enhance students’ practical skills.
II. Educational Objectives
This specialty aims at training undergraduates to be someone who are equipped with basic knowledge of modern information technology and management and training logistics talents who meet the requirements of the development of E-commerce and other industries. Students are expected to be applied, compound and skilled senior logistic specialists equipped with modern logistic knowledge and skills, who can deal with the planning, design, operation and management of logistics systems.
III. Basic Requirements
Undergraduates are expected:
1. To have good ideological and moral cultivation and a strong sense of social responsibility, teamwork and cooperation; to be self-confident and be able to make independent judgments; to possess a healthy body, good psychological quality, and basic body-building skills;
2. To acquire the basic theories of information science, management science and economics; to master the knowledge of E-commerce, including the procedures, the operation mode and management pattern of E-commerce;
3. To acquire the basic theories and methods of modern logistics management; to be equipped with skills in planning and designing logistics systems; to be familiar with the modern logistics techniques and equipments; to be familiar with the operation procedures and common modes of logistics systems; and to have high practical abilities;
4. To be familiar with the relevant guidelines, policies, regulations at home and abroad as well as the relevant international conventions and have a good understanding of the orientation of theories and development of logistics; to be familiar with the relevant laws in logistics management and be equipped with basic professional ethics;
5. To have a strong sense of teamwork and coordination, and high ability of communication; to be skilled in communication with at least one foreign language.
IV. Major Courses
Management, Economics Foundation, Modern logistics, Production and Operation Management, Storage and Inventory control, Supply Chain Management, Logistics Transportation and Distribution, Introduction to E-Commerce, Logistics System Planning and Design, Logistics Management Information System, Logistics Information Technology, Logistics Facilities and Equipment, Logistics Policies and Regulations, International Logistics Theory and Practice, Training of the Application Software of Logistics, Logistics Operation Practice.
V. Length of Schooling and Degree
Length of Schooling: 4 years
Degree: Bachelor of Management
VI. Distribution of Credits


Type

Semester

Course Type

1st

2nd

3rd

4th

5th

6th

7th

8th

Total

Percentage

%

Credits

Common Courses (Required)

8

8

7

7

/

/

/

/

30

30

General Education (Required)

7

8.5

7.5

4

/

/

/

/

27

27

Major Courses (Required)

1

/

/

4

7

6

/

/

18

18

Major Courses (Elective)

Offered

/

/

/

/

21

21

/

/

42

/

Earned

/

/

/

/

6

7

/

/

13

13

General Education (Elective)

/

2

2

2

3

3

/

/

12

12

Subtotal

16

18.5

16.5

17

16

16

/

/

100

100

VII. List of Courses


Course Type

Course Number

Course Name

Semester

Credit

Course Hours

Hours per Week

Prerequisite

Assessment

Minor Course

Lecture

Lab

Tutorial

Common Courses

Required

34000021

Ideology and Moral Cultivation and Law Foundation

1

3

48

/

/

3

/

3

/

35000011

CEC Reading Writing and Translation 1

1

2

26

/

/

2

/

1

/

35000012

CEC Viewing Listening and Speaking 1

1

2

26

/

/

2

/

1

/

33001100

University Sports 1

1

1

26

/

/

2

/

1

/

34000023

Basic Principles Of Marxism

2

3

32

/

16

2

/

3

/

35000021

CEC Reading Writing and Translation 2

2

2

32

/

/

2

35000011

1

/

35000022

CEC Viewing Listening and Speaking 2

2

2

32

/

/

2

35000012

1

/

33002100

University Sports 2

2

1

32

/

/

2

/

1

/

34000022

Conspectus of Chinese Modern History

3

2

24

/

8

3

/

3

/

35000031

CEC Reading Writing and Translation 3

3

2

32

/

/

2

35000021

1

/

35000032

CEC Viewing Listening and Speaking 3

3

2

32

/

/

2

35000022

1

/

33003100

University Sports 3

3

1

32

/

/

2

/

1

/

34000025

Introduction to Mao Zedong Thoughts and Chinese Characterized Socialism Theory System

4

6

48

/

48

3

/

3

/

33004100

University Sports 4

4

1

32

/

/

2

/

1

/

General Education Course

Required

31002012

Advanced Mathematics B1

1

3

48

/

22

4

/

1

/

21740001

Management

1

2

32

/

8

2

/

1

Yes

21740002

Information Technology

1

2

32

/

/

2

/

1

Yes

31002022

Advanced Mathematics B2

2

3

48

/

26

3

31002012

1

/

31002052

Linear Algebra B

2

1.5

24

/

12

2

/

1

/

21740003

Economics Foundation

2

2

32

/

8

2

/

1

Yes

21740004

Advanced Language Program DesignC

2

2

32

/

/

2

/

1

Yes

31002062

Probability and Statistics B

3

1.5

24

/

12

2

/

1

/

21740005

Information Management

3

2

32

/

8

2

/

1

Yes

21740006

Principles of Database System

3

2

32

/

/

2

/

1

Yes

21740007

Data Structure

3

2

32

/

/

2

21740004

1

Yes

21740008

Management Information System

4

2

32

/

/

2

21740006

1

Yes

21740009

Object Oriental Programming (Java)

4

2

32

/

/

2

/

1

Yes

Elective

Courses of Liberal Arts

1. Students are required to get at least 12 credits for elective courses. All the 12 credits are distributed as follows: 2 credits in the 2nd semester; 2 credits in the 3rd semester; 2 credits in the 4th semester; 3 in the 5th semester; and 3 credits in the 6th semester.

2. Students are suggested to select inter-disciplinary courses, courses of liberal arts and of science as well as courses of arts and sports. Students are not suggested to select specialized courses or other courses like that as their elective courses for general education. Those credits obtained in the minor can be transferred to credits for the elective courses of general education according to the requirements.

Courses of Social Science

Courses of Natural Science

Specialized Course

Required

21710001

Major Introduction and Study Guidelines

1

1

16

/

/

2

/

3

Yes

21710003

Introduction to E-Commerce

4

2

32

/

12

2

/

1

Yes

21710004

Operations Research

4

2

32

/

12

2

/

1

Yes

21722026

Production and Operation Management

5

2

32

/

8

2

/

1

Yes

49110001

Modern Logistics

5

1

12

8

/

2

/

1

Yes

21722025

Supply Chain Management

5

2

32

/

8

2

/

1

Yes

49110002

Logistics Management Information System

5

2

28

8

/

2

/

1

Yes

49110003

Logistics Transportation and Distribution

6

1

12

8

/

2

/

1

Yes

49110004

Logistics System Planning and Design

6

2

28

8

/

2

/

1

Yes

49110005

Storage and Inventory Control

6

2

28

8

/

2

/

1

Yes

21722031

Logistics Facilities and Equipment

6

1

12

8

/

2

/

1

Yes

Elective

49120001

Professional English for Logistics

5

1

16

/

/

2

/

2

/

21720036

Electronic Services and Outsourcing

5

1

16

/

8

2

/

3

/

21722023

Organizational Behavior

5

1

16

/

8

2

/

3

/

21722024

Enterprise Strategic Management

5

1

16

/

/

2

/

3

/

21710005

Information Economics

5

2

32

/

12

2

/

1

Yes

21721022

UNIX Operating System

5

1

16

/

8

2

/

3

/

21722028

Basic Accounting

5

1

16

/

8

2

/

3

/

49120002

Logistics Information Technology

5

1

12

8

/

2

/

1

Yes

49120003

Logistics Policies and Regulations

5

1

12

8

/

2

/

3

Yes

21721014

Data Warehouse Technology

5

1

12

8

/

2

21740006

3

/

21721015

.net Platform and the C # Programming

5

1

12

8

/

2

/

3

/

21721017

Business Intelligence and Decision Support Systems

5

1

12

8

/

2

/

3

/

21710006

E-Commerce Management

5

2

32

/

12

2

/

1

Yes

21710007

Website Design and Management

5

1

16

/

8

2

/

1

Yes

21722027

Customer Relationship Management

5

1

14

4

/

2

/

3

/

21721019

JSP Design

5

1

16

/

/

2

21740009

3

/

49120004

International Logistics Theory and Practice

5

1

12

8

/

2

/

3

Yes

21720034

Principles and Applications of ERP

5

1

16

/

/

2

/

1

Yes

49120005

Diagnosis of E-Commerce

5

1

16

/

/

2

/

3

Yes

21722033

Online Consumer Behavior

6

1

16

/

8

2

/

1

Yes

21720048

Innovative Thinking Method and R & D

6

1

16

/

/

2

/

3

/

21722029

Market Research and Forecast

6

1

16

/

8

2

/

3

/

21720035

Object Modeling Technology

6

1

12

8

/

2

/

3

/

21720038

Enterprise Competitive Intelligence Practice

6

1

16

/

/

2

/

3

/

21720039

Cloud Computing Foundation and Applications

6

1

16

/

/

2

/

3

Yes

21721020

E-commerce Security Authentication

6

1

16

/

8

2

21710003

1

Yes

21721021

Applications and Implementation of SAP

6

1

12

8

/

2

/

3

/

21722030

E-commerce Project Management

6

1

16

/

8

2

/

1

Yes

21710009

Electronic Payment and Internet Finance

6

1

12

8

/

2

/

1

/

21710010

Analysis and Design of E-Commerce System

6

2

32

/

12

2

/

1

Yes

21722032

Business Information Retrieval and Utilization

6

1

12

8

/

2

/

3

Yes

49120006

Financial Management

6

1

16

/

/

2

21720028

1

/

49120007

Logistics Cost Accounting

6

1

16

/

/

2

/

2

Yes

21710008

E-Marketing

6

1

16

/

8

2

/

1

21720040

Mobile Commerce

6

1

16

/

8

2

/

3

Yes

21720041

Entrepreneurial Management

6

1

16

/

/

2

/

3

/

21720042

Human Resource Management

6

1

16

/

8

2

/

3

/

21720043

Foundation and Applications of the Internet of Things

6

1

16

/

8

2

/

3

Yes

21720050

Data Mining Technology

6

1

16

/

/

2

21721014

3

/

VIII. Laboratory and/or Practice Credit Requirement


Name

Credits

In-class Experiment Courses

Advanced Computer Language Programming Experiment

0.5

Logistics Information Technology Experiment

0.5

Web Making and Design Experiment

0.5

Training of E-commerce Web Design and Development

0.5

Experiment of E-commerce Database Design and Development

0.5

Object-Oriented Programming (Java) Experiment

0.5

Logistics Operation Practice

0.5

Experiment of Logistics System Planning and Design

0.5

Production and Operation Management Experiment

0.5

Training of the Application Software of Logistics

0.5

Online Business Project-Planning

0.5

Online Training of E-commerce

0.5

Training of ERP Models

1.0

Development of E-commerce System

0.5

Experiment of Data Exploration and Application

0.5

Educational Practice or Graduation Practice

16

Graduation Thesis (Design)

8

Other Practice

IX. Community Education
Undergraduates are required to get 3 credits for community practice. The criterion is as follows:

Types

Credits

Notes

Scientific Research Training

1

National Computer Rank Examination Certificate (Grade 2)

1

Core Journals

1

Application for Inventions and Patents

2

Software Copyright Certificate

1

Vocational Qualification Certificate of Logistics Manager

1

Operation and Management of Logistics Project

2

Vocational Qualification Certificate of E-commerce Engineer

1

E-commerce Competition at Provincial Level or above

2

College Students' Scientific Research Project

1

X. Explanations
1. The basic courses offered for this specialty in the first four semesters are generally identical with those of E-commerce.
2. It comes under the specialty of E-Commerce. There are no subdivisions under it.
3. Students are suggested to select 4 credits for each of the three kinds of elective courses, namely, liberal arts, natural science and social science, with a total of 12 credits for elective courses for general education.
4. The courses consist of required courses and elective courses. Required courses consist of courses for public education, general education and major education. Elective courses consist of courses for general education and major education. 30 credits are required for required courses for public education, 27 credits for required courses for general education, 12 credits for elective courses for general education, 18 credits for required courses for major education and 13 credits for elective courses for major education.
5. Students are required to finish the in-class experiment courses. When there are over 16 teaching periods in one course, it should be set as a separate course. 32 teaching periods makes up one credit for the experiment courses. Students are also expected to take part in social activities or practical activities in summer or winter vacations, participate in the professional practice organized by the school in the 7th semester and finish their graduation thesis or graduation project in the 8th semester.
6. All the qualified students who get all the required credits (100 credits for the courses and 3 for community education), complete all the required practice and internship, reach the required level of foreign languages, and pass the oral defense can get their degree, Bachelor of Management.


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