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Curriculum
Author:Admin   Editor:华师英文站  Date:2018/09/30

Major Number:422

Major Code: 050301

I. A Brief Introduction on the Program in Radio and TV Broadcasting

The major in Internet and New media relies on teaching and research resource of the School of Journalism and Communication. The program aims to meet the demand for talent in an era of Internet and mobile networks. The core of this program lies in the production of new media content, new media marketing and public relations. The program seeks to develop students’ innovativeness through a solid foundation in the humanities and through a self-learning ability and critical thinking. Students of this program can be competitive in workforce and can address the organizational changes and challenges through technological advances.

In the teaching and cultivation arenas, this program has three palpable characteristics. First, it puts emphasis on student's academic accomplishment and basic skills training, through a series of general education courses,theory courses, course on methodology. It also provides students with fundamental knowledge and basic skills on new media and lays a solid foundation for further academic learning.

Second, it reflects the student-oriented teaching philosophy, providing a variety of alternative courses targeting different professional directions so that students can enjoy a flexible, customized curricular based on their own interest.

Third, it uses open laboratory and workshops to provide students with different types of practical training at different levels, to enhance the capacity to research and to improve the practical skills of new media use.

II. Educational Objectives

This undergraduate program is designed to equip students with skills to harness professional theories and practical skills. On the level of theoretical knowledge, it emphasizes fundamental theories and methodologies relevant to journalism and helps students understand current situations in the new-media industry and in recent research practices. The program equips students with a comprehensive understanding of liberal art and social science, and some knowledge of the natural sciences. Regarding practical skills, it emphasizes the basic skills of new media content generation and marketing and public relations in new media.

III. Basic Requirements

1.Graduates of this major are expected to have the following knowledge, skills and abilities:

(1) ability to listen, speak, read and write a foreign language, preferably English.

(2) mastery of the basic theory of Marxism; good understanding of political situations and policies; knowledge of professional concepts, policies, regulations, policies, and abidance of professional ethics.

(3) mastery of fundamental theories in communication, journalism, advertising, sociology, media economics, and marketing. .

(4) mastery of knowledge and skills of content generation, marketing, and public relations in the new media.

(5) ability to adapt to trends in new media.

2. Requirements for graduation:

Students are required to meet the following requirements:

·earn 130 credits within desired duration

·complete all the lab work sessions

·meet the minimal score requirement on the proficiency test of a foreign language

·defend successfully the graduation thesis.

IV. Core Courses

·Introduction to Journalism

·Introduction to Broadcasting

·Introduction to New Media

·Introduction to Advertising

·New-Media Marketing

·Public Relations Planning

·New Media and Society

·Recent Research Progress in New Media

·Computer Appliance and Data Processing

·Website Design and Contracture

·Writing for New Media Videos

·Data Journalism

·Analysis of Online Public Opinions

·Advertising Text and Creativity

V. Length of Schooling, Credits and Degree

Length of Schooling: 4 years

Minimum Number of Credits: 133

Degree: Bachelor’s Degree in Literature

VI. Distribution of Class Hours and Course Credits

Course Credits=Total Course Credits; Class Hours=In-class Class Hours

Type

Semester

Courses type

I1

I2

I3

II1

II2

II3

III1

III2

III3

IV1

IV2

IV3

Total

Percentage

Credits

General Education Course

Required

7

5


5

15








32


Selective














8















0















5


Key Major Course

Fundamental Major Courses

4

10

2

12

10


2

2





42


Required Major Courses





4


10

4





18


Individual Development Course

Academic (Elective Major Course)

Courses to be offered

2

6

2

2


4

20

10


8



54


Required













25

Interdisciplinary (Free Elective Course)














Credits for Innovation &

Entrepreneurship














Total













130






















Type

Semester

Courses Type

I1

I2

I3

II1

II2

II3

III1

III2

III3

IV1

IV2

IV3

Total

Class Hours

Required Public Education Courses

110

96

/

96

184

/

/

/

/

/

/

486

18.37

Required General Courses

64

174

32

192

160

/

32

32

/

/

/

696

26.84

Required Key Major Courses

/

/

/

/

64

/

160

64

/

/

/

288

10.88

Selective Major Courses

Courses to be offered soon

/

32

96

32

32

/

64

352

138

/

128

/

874

Selective courses

Students can choose from module A and module B










/

384


General Selective Courses












288

10.88

Subtotal












2632

100


VII. List of Courses

Course Type

Course Number

Course Name

Semester

Credit

Class Hours Distribution

Hours per Week

Prerequisite

Assessment

Minor Course

Note

Lecture

Tutorial

Lab

General Education Course

35000011

University English (Read, Write, Translate) 1

1

2

26

/

/

2

/

1

/

Art

35000012

University English (Watch, Listen, Speak) 1University Sports 1

1

2

26

/

/

2

/

1

/

art

33001100

University Sports 1

1

1

26

/

/

2

/

1

/

sport

35000021

University English (Read, Write, Translate) 2University

2

2

32

/

/

2

35000011

1

/

art

35000022

English (Watch, Listen, Speak) 2

2

2

32

/

/

2

35000012

1

/

art

33002100

University Sports 2

2

1

32

/

/

2

/

1

/

sport

35000031

University English (Read, Write, Translate) 3

3

2

32

/

/

2

35000021

1

/

art

35000032

University English (Watch, Listen, Speak) 3

3

2

32

/

/

2

35000022

1

/

art

33003100

University Sports 3

3

1

32

/

/

2

/

1

/

sport

34000025

Introduction to Mao Zedong Thoughts and China Characterized Socialism Theory System

4

6

48

/

48

3

/

3

/

art

34000021

Ideology and Moral Cultivation and Law Foundation

4

3

48

/

/

3

/

3

/

art

34000022

Conspectus of Chinese Modern History

4

2

24

/

8

3

/

3

/

art

34000023

Basic Principles Of Marxism

4

3

32

/

16

2

/

3

/

art

33004100

University Sports 4

4

1

32

/

/

2

/

1

/

sport

20720017

Freshmen Seminar(Current Knowledge in Journalism and Communication)

1

2

32

/

/

2


1

Yes

art

31001005

Information Technology Capability


0









General Education Core Courses

Module 1: Mathematics and Natural Sciences


2

Students are required to earn 8 credits for General Education Core Courses listed in the University General Education Core Courses Catalogue.

Module2: Philosophy and Social Sciences


2

Module3:Art and Humanities


2

Module 4: Education and Psychology


2

General Education Selective Courses


Quality Cultivation Courses

Students are required to earn 5 credits from Quality Cultivation Courses such as Current Situation and Policy, Career Consultation, and Mental Health of College Students.

Key major coursers

Students are required to earn 8 credits for General Education Core Courses listed in the University General Education Core Courses Catalogue.

Fundamental Courses

20720018

Photojournalism

1

2

18

0

14

3


3

Yes

art

20720019

Introduction of Advertising

1

2

26

6

0

3

/

1

Yes

art

20720020

History of Journalism in China

1

2

32

0

0

3

/

1

Yes

art

20720021

Probability StatisticsB

2

2

32

0

0

2

/

1

/

science

20720022

Public Relations

2

2

26

6

0

2

/

1

Yes

art

20720023

History of Journalism in Foreign Countries

2

2

32

0

0

2

/

1

Yes

art

20720024

Theories and Skills in News Gathering and Interview

2

2

26

6

14

2

/

1

Yes

art

20720035

Classic Literature Works in Ancient China

3

2

32

0

0

2

/

3

/

art

20720036

Classic Literature Works in Modern and Contemporary China

2

2

32

0

0

2

/

3

/

art

20720025

Theories and Skills in News Writing

3

2

26

6

0

2

/

1

Yes

art

20720026

News Editing

3

2

26

0

6

2

/

1

Yes

art

20720027

Introduction to Journalism

3

2

24

8

0

2


1

Yes

art

20720028

Introduction to Communication

3

2

32

0

0

2


1

Yes

art

20720037

Social Thoughts of Modern and Contemporary China

3

2

32

0

0

2

/

3

/

ar

20720029

Journalism Ethics and Law

4

2

24

8

0

2


1

Yes

art

20720030

Introduction to New Media

4

2

24

8

0

2


1

Yes

art

20720031

Selective Reading of Marxism Classic Works on Journalism

4

2

32

0

0

2

/

1

Yes

art

20720032

Survey Methods in Sociology

(mixed class)

4

2

32

0

2

/

3

Yes

art

20720038

Social Thoughts of Modern and Contemporary China

4

2

32

0

0

2

/

3

/

art

20720039

News Reports in New Media

5

2

32

0

0

2

/

3

/

art

20720033

News Comments

6

2

26

6

0

2


1

Yes

art

Major Selective Courses

49723001

Communication Phycology

4

2

22

10

0

2


3

Yes

art

49723002

Computer Appliance and Data Processing

4

2

22

10

0

2


1

Yes

science

49723003

Recent Development in New Media

5

2

22

10

0

2


3

Yes

art

49723004

Introduction to Internet Communication

5

2

22

10

0

2


1

Yes

art

49723005

Communication Research Methods (taught in English)

5

2

22

10

0

2


3

Yes

art

49723006

Data journalism

5

2

22

10

0

2


3

Yes

art

42221043

Media Management

5

2

24

8

0

2


1

Yes

art

49723007

New Media Marketing

6

2

22

10

0

2


1

Yes

art

49723008

Online Public Opinion Analysis

6

2

22

10

0

2


3

Yes

art

Individual Development Course

Academic coursesselective

Students can choose either Plan A or Plan B for Selective Academic Courses to earn at least 25 credits.

Plan A:to earn 14 credits from Module A courses (in the direction of new media content production)and 11 credits from Module B courses (in the direction of new media marketing and public relations) and other selective courses.

Plan B:to earn 14 credits from Module B courses (in the direction of new media content production)and 11 credits from Module A courses (in the direction of new media marketing and public relations) and other selective courses.

Module A

49723009

New Media Writing

5

2

20

6

6

2


3

Yes

art

49723010

Internet Editing

5

2

26

0

6

2


3

Yes

art

49723011

Webpage Design and Construction

6

2

18

0

14

2


3

/

art

49723012

Analysis of Online TV Programs and Movies

6

2

24

8

0

2


3

/

art

49723013

Global Journalism

7

2

24

8

0

2


3

Yes

art

42221060

History of Technology Development

7

2

32

0

0

2


3

/

art

42221061

Specification for Academic Paper Writing

7

1

16

0

0

1


3

/

art

Module B

49723014

History of Advertising

2

2

32

0

0

2


3

Yes

art

49723015

Public

Relations Planning

5

2

32

0

0

2


3

Yes

art

49723016

Advertising Texts and Creativity

5

2

24

0

8

2


3

/

art

49723017

New Media and Society

5

2

32

0

0

2


3

Yes

art

49723018

Crisis Communication and Management

6

2

32

0

0

2


3

/

art


42221060

History of Technology Development

7

2

32

0

0

2


3

/

art

42221061

Specification for Academic Paper Writing

7

1

16

0

0

1


3

/

art

Selective courses

42221050

Practice in Photography

1小

2

18

0

14

2


3

/

art

42322060

Nonlinear Editing

1小

2

18

0

14

2


1

/

art

42221051

Media Literature

2

2

24

8

0

2


3

Yes

art

42221052

Introduction to Cultural Studies

2

2

32

0

0

2

/

3

/

art

42322046

Hosting of Radio and TV Programs

2小

2

18

0

14

2


3

/

art

42322045

Documentary Making

2小

2

18

0

14

2


3

/

art

42322047

Introduction to Radio and TV

3

2

26

6

0

2


1

Yes

art

49723019

Computer Program Design

5

2

24

0

8

2


3

/

science

49723020

Theories and Art of TV Directing

5

2

32

0

0

2


3

/

art

42322048

Introduction to

TV Programs and Movies

5

2

26

6

0

2

/

3

/

art

42322056

Speech and Eloquence

5

2

24

8

0

2

/

3

Yes

art

49723021

Analysis of News Reports on English Websites

5

2

32

0

0

2


3

/

art

49723022

Digital Picture Processing

6

2

18

0

14

2


3

/

art

49723023

City Communication

6

2

24

8

0

2


3

/

art

交叉interdisciplinary selective courses













Innovation & Entrepreneurship













XIII. Practical Education

Content

Credits

Semester

Professional(Educational)Practice

2


Professional(Educational)Internship

8


Graduation Thesis (Design)

6


Community education

4


Total

20


1. Field work and internship

Students are required to earn extra credits in professional practice and internship. Before Semester 6, students can choose to work for media outlets on their own in extracurricular hours or in summer/winter holiday. Graduation internship organized by the school is scheduled either in Semester 5 or in semester 3. Graduation Thesis writing is scheduled in Semester 7, and thesis defense in Semester 8.

2. Community Education

Students are required to earn at least 4 credits for Innovation & Entrepreneurship, or comprehensive quality education. Students can choose to work at one of the school’s six workshops: Photography, News Interview, Documentary, Micro-film, Brand Marketing, and Data Digging. On approval by tutors, students can earn 2 credits though one year of excellent performance at the workshop. Students can also earn credits by participating in research projects and social activities, by publishing in major academic journals, by wining major prizes from provincial or higher level competition, or by earning qualifying certificates.

IX. Explanations

1.This curricular deign is guided by the concept of general education. Courses provided in the first two academic years for this major are the same as those for the major of Journalism, and of TV and radio journalism.

2. Requirements for graduation:

All the following requirements should be met upon graduation:①Earning 130 credits (see the Table of Credits Distribution);②completing a graduation thesis;③earning 2 credits for professional practice and 8 credits earned for professional internship.;④earning 4 credits for community education.

3. Earning credits from different courses:

(1) College English is taught based on students’ English proficiency. For more details, refer to ““Implementation Plan for CCNU’s Teaching University English Courses based on students’ Proficiency”.

(2) Students earn credits for University Sports by joining the University’s sports clubs. For the rules of earning credits by joining sports clubs, refer to “Implementation Plan for the Reform of CCNU’s University Sports Courses”.

(3) Assessment of Information Technology Capability (ITC)

Students are not allowed to graduate before they pass the University’s assessment of their ITC. They are qualified if (a) they pass the ITC test organized by the University upon their enrollment, or (b) they obtain the National Computer Rank Examination Certificate, or (c) they take the course Computer Basics and pass its assessment.

Freshmen seminar courses are divided into several symposia. For more details, refer to “Implementation Plan for Freshmen Seminar Courses”

(4) Earning a minor certificate or a second degree

According to the 2015 Undergraduate Talent Cultivation Plan, students must earn 28 or 42 credits for core courses to obtain respectively a minor certificate or a second degree (graduation thesis is required for a second degree).

(5) Students are required to earn 8 credits for General Education Core Courses by taking the courses listed in the University General Education Core Courses Catalogue. Students are required to choose courses from all of the 4 modules. The courses they choose should cover at least 3 modules. They should not choose courses the same as or similar to those of their own majors.

(6) Students can earn 10 credits by choosing general education core course and other general education selective courses. Students are allowed to choose selective courses in different categories of current curricular of general education. Students are also free to choose major courses other than his or her own major. Students can earn 5 credits of quality expend courses by choosing courses on situation analysis, career guidance, and psychological health for university students.

(7) Individual Development Courses:

Individual Development Courses are divided into three categories: academic, interdisciplinary, and innovation & entrepreneurship. Select students are required to earn 25 credits for Major Courses (Elective). Students interested in an interdisciplinarily experience are required to earn 25 credits for Free Elective Courses, which they can choose from all the courses offered by the University. Innovation & entrepreneurship-oriented students are required to earn 25 credits for Innovation & Entrepreneurship.

4. Students for a minor degree in journalism should earn credits from double-degree courses. To qualify for applying for a minor degree, students should earn 28 credits from double-degree courses. And to qualify for applying for a double-degree, student should earn 42 credits from double-degree courses and complete graduation thesis.

5. The following teaching content is included in the third semester of each academic year:

(1) Core courses of general education offered by the university;

(2) Selective courses of general education offered by the university or mixed courses based on network resources;

(3) General courses or lectures taught by high-level teachers at home and abroad;

(4) Freshmen seminars;

(5) Major/minor degree courses and double-degree courses; and

(6) Intensive language course.

X. Community Educational Platform

Students can earn 3-5 community educational credits though articles published in major journals, prizes received from provincial or higher level competition, professional proficiency certificates, or practical skills certificates received from accredited programs. Endorsement of the school is needed to earn this type of credits.

XI. Explanation:

1. Students are advised to take at least 5-10 courses in history, art or philosophy, 1-3 courses in information science, 1-3 courses in music or art.

2. A two-week fieldwork is scheduled at Semester 4 (2 credits) and an internship is scheduled at the latter half of Semester 6 (6 credits).

2. Students are required to earn 8 credits for General Education Core Courses listed in the University General Education Core Courses Catalogue, 2 for courses in Module 1 (Mathematics and Natural Sciences), 4 for courses in Module 2 (Philosophy and Social Sciences) and 2 for courses in Module 3 (Arts and Humanities). They should not choose courses the same as or similar to those of this major.

3. To qualify for a second bachelor’s degree in journalism and communication, students are required to earn at least 42 credits out of 50 credits of double-degree courses available.

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