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Author:Admin   Editor:华师英文站  Date:2018/09/30

Major Number:422

Major Code:050301

I. A Brief Introduction on the Program in Journalism

Journalism has been the first program provided by the school of Journalism and communication in Central China Normal University.In 1994, relying on the School of Chinese Language and Literature , the Department of journalism was founded.After nearly 20 years of development, it has cultivated 22 sessions of graduates most of whom are now employed in the famous media in the country and in Hubei Province.

The teaching of journalism program is emphasized not only on the students’comprehensive understanding ability in the history , theory and practice of Journalism, but also on knowledge of politics, economics, culture, sociology and other interdisciplinary disciplines so as to improve students' literacy and skills in interviewing, writing, editing, commenting and documentary making . Through a large number of experiments, extracurricular activities and professional practice, etc, the program is designed for the cultivation of students' news philosophy and practical ability .

II. Educational Objectives

This undergraduate program is designed to equip students with the ability of news communication, journalism education, media management, journalism research, publishing and publicity campaign, as well as other cultural work in this media convergence era,and to cultivate excellent candidates for further graduate programs.The students in this program are equipped with a strong sense of social responsibility, a good understanding of liberal art and social science, and a broad horizon of general knowledge. Students are furnished with fundamental knowledge and basic skills in modern journalism, and are able to interview, to write, and to edit TV and radio programs on their own. They should have strong skills of hearing, speaking, reading and writing in a foreign language.On the basis of being familiar with China's journalism and publicity policies and regulations,students ought to be competent for editing, public relations planning and management work in government department, media, schools, large enterprises, etc.

III. Basic Requirements

Graduates of this major are expected to have the following knowledge, skills and abilities:

1.mastery of the basic theory of Marxism; good understanding of political situations and policies; abidance of the law; grasp of the trend of modern broadcasting industry; knowledge of policies, regulations and laws relevant to broadcasting industry; and abidance of professional ethics.

2.mastery of fundamental theories in communication, and the basic skills of news gathering and editing work in the era of media convergence ;

3.to develop the ability of oral and written expression as well as hands-on practical ability ;to build up skills of social activities and preliminary research capacity;

4.ability to listen, speak, read and write a foreign language, preferably English.

IV. Key Courses

·Introduction to Journalism

·Introduction to Communication

·History of Journalism in China

·History of Journalism in Foreign Countries

·Theories and Skills in News Gathering and Interview

·Theories and Skills in News Writing

·News Editing

·Photojournalism

·News Comments

·Media Management

·Selective Reading of Marxism -Leninism Classic Works on Journalism

·International Communication

·Media and Society.

V. Length of Schooling, Credits and Degree

Length of Schooling: 4 years

Credits: 130

Degree: Bachelor’s Degree in Literature

VI. Distribution of Class Hours and Course Credits

Distribution of Course Credits

Type

Semester

Course Type

I1

I2

I3

II1

II2

II3

III1

III2

III3

IV1

IV2

IV3

Total

Percentage

credit

General

Education

courses

Required courses

7

5


5

15








32


Selective

Courses

Core

General

courses













8


General

courses













0


Quality Cultivation Courses













5


Key Major Courses

Fundamental Major Courses

4

10

2

12

12



2





42


Required Major Courses





2


10

4


2



18


Individual Development Course

Academic (Elective Major Courses)

Courses to be offered soon


6

4

2


4

32

26


9



83


Selective courses













25

Interdisciplinary














Credits for Innovation &

Entrepreneurship














Total













130


Distribution of Class Hours

Type

Semester

Courses Type

I1

I2

I3

II1

II2

II3

III1

III2

III3

IV1

IV2

Total

percentage

Class Hours

Required Public Education Courses

110

96

/

96

184

/

/

/

/

/

/

486

15.70

Required General Courses

64

174

32

192

192

/

/

32

/

/

/

686

22.61

Required Key Major Courses

/

/

/

/

32

/

160

64

/

32

/

288

9.30

Selective Major Course

Courses to be offered soon

/

88

64

32

/

64

512

430

/

144

/

1334

43.09

Selective courses

Students can choose from module A and module B










/

384


General Selective Courses












288

9.30

Total












3082

100

七.课程计划表

k

Course Type

Course Number

Course Name

semester

credit

Class Hours Distribution

Hours per Week

Prerequisite

Assessment

Minor Course

Type

Lecture

Tutorial

Lab

General Education Course

Required

35000011

College English Reading and Writing 1

1

2

26

/

/

3

/

1

/

art

35000012

College English Listening and Speaking 1

1

2

26

/

/

3

/

1

/

art

33001100

College Sports 1

1

1

26

/

/

3

/

1

/

sport

35000021

College English Reading and Writing 2

2

2

32

/

/

2

35000011

1

/

art

35000022

College English Listening and Speaking 2

2

2

32

/

/

2

35000012

1

/

art

33002100

College Sports2

2

1

32

/

/

2

/

1

/

sport

35000031

College English Reading and Writing 3

3

2

32

/

/

2

35000021

1

/

art

35000032

College English Listening and Speaking 3

3

2

32

/

/

2

35000022

1

/

art

33003100

College Sports 3

3

1

32

/

/

2

/

1

/

sport

34000025

Introduction to Mao Zedong Thoughts and China Characterized Socialism Theory System

4

6

48

/

48

3

/

3

/

art

34000021

Ideology and Moral Cultivation and Law Foundation

4

3

48

/

/

3

/

3

/

art

34000022

Conspectus of Chinese Modern History

4

2

24

/

8

3

/

3

/

art

34000023

Basic PrinciplesOf Marxism

4

3

32

/

16

2

/

3

/

art

33004100

College Sports 4

4

1

32

/

/

2

/

1

/

sport

20720017

Freshmen Seminar(Current Knowledge in Journalism and Communication)

1

2

32

/

/

3


1

Yes

art

31001005

Information Technology Capability


0






/

/

/

Selective

General Education Core Courses

Module 1: Mathematics and Natural Sciences


Students are required to earn 8 credits for General Education Core Courses listed in the University General Education Core Courses Catalogue (to choose more than three modules from four modules ).

2


Module 2: Philosophy and Social Sciences


2


Module 3: Humanities and Art


2


Module 4: Education and Psychology


2


General courses


Students are required to earn 5 credits from Quality Cultivation Courses such as Current Situation and Policy, Career Consultation, and Mental Health of College Students.

Quality Cultivation Courses



MajorFoundationalCourses

20720018

Photojournalism

1

2

18

0

14

3


3

yes

arts


20720019

Introduction of Advertising

1

2

26

6

0

3

/

1

yes

arts


20720020

History of Journalism in China

1

2

32

0

0

3

/

1

yes

arts


20720021

Probability Statistics B

2

2

32

0

0

2

/

1

/

science


20720022

Public Relations

2

2

26

6

0

2

/

1

yes

arts


20720023

History of Journalism in Foreign Countries

2

2

32

0

0

2

/

1

yes

arts


20720024

Theories and Skills in News Gathering and Interview

2

2

26

6

14

2

/

1

yes

arts















20720035

Classic Literature Works in Ancient China

3

2

32

0

0

2

/

3

/

arts


20720036

Classic Literature Works in Modern and Contemporary China Classics

2

2

32

0

0

2

/

3

/

arts


20720025

Theories and Skills in News Writing

3

2

26

6

0

2

/

1

yes

arts


20720026

News Editing

3

2

26

0

6

2

/

1

yes

arts


20720027

Introduction to Journalism

3

2

24

8

0

2


1

yes

arts


20720028

Introduction to Communication

3

2

32

0

0

2


1

yes

arts


20720037

Social Thoughts of Modern and Contemporary China

3

2

32

0

0

2

/

3

/

arts


20720029

Journalism Ethics and Law

4

2

24

8

0

2


1

yes

arts


20720030

Introduction to New Media

4

2

24

8

0

2


1

yes

arts


20720031

Selective Reading of Marxism Classic Works on Journalism

4

2

32

0

0

2

/

1

yes

arts


20720032

Survey Methods in Sociology (mixed classroom)

4

2

32

0

14

2

/

3

yes

arts


20720038

Social Thoughts of Modern and Contemporary China

4

2

32

0

0

2

/

3

/

arts


20720039

News Reports in New Media

4

2

32

0

0

2

/

3

/

arts


20720033

News Comments

6

2

26

6

0

2


1

yes

arts


Key Major Course

Major Course (Required)

42221041

Public Opinion

4

2

32

0

0

2

/

1

yes

arts


42221042

Journalism psychology

5

2

32

0

0

2

/

1

yes

arts


42221043

Media Management

5

2

24

8

0

2

/

1

yes

arts


42221044

In-Depth Report

5

2

26

6

0

2

/

3

yes

arts




42221045

A study of Chinese and Foreign Famous Journalists

5

2

32

0

0

2

/

3

yes

arts


42221046

Media Critics(Mixed classroom)

5

2

16

8

8

2


3

yes

arts


42221047

Communication Research Method (Small-scale class)

6

2

26

6

0

2

/

3

yes

arts



42221048

Media and Society

6

2

32

0

0

2

/

3

yes

arts


42221049

Analysis of Media Audience

7

2

24

8

0

2

/

3

yes

arts


Individual

Development

Course

Academic

Courses(selective)

42221050

Photography Production Practice

1

2

18

0

14

2

News Photography

3

/

arts


42322060

Nonlinear editing

1

2

18

0

14

2

Television shooting

1

/

arts


42221051

Media Literacy

2

2

24

8

0

2

/

3

yes



42221052

Introduction to Cultural Studies

2

2

32

0

0

2


3

/

arts


42322044

Television Recording

2

2

18

0

14

2


1

/



42322046

Hosting of Radio and TV Programs

2

2

18

0

14

2

/

3

/

arts


42322045

Documentary Making

2

2

18

0

14

2

Nonlinear editing

3

/



42322047

Introduction to Radio and TV

3

2

26

6

0

2

/

1

yes

art


49723003

New Media Frontier

5

2

22

10

0

2


3

yes

art


49723005

Communication Research Methods (English)

5

2

22

10

0

2


3

/

art


42221053

Cross-cultural Communication

5

2

32

0

0

2

/

3

yes

/


42221054

Selective Reading of Newspapers and Periodicals in the West

5

2

24

8

0

2

/

3

/

art


42322048

Introduction to TV Programs and Movie

5

2

26

6

0

2

/

3

/

art


42322049

Seminars on Chinese Movies(mixed classroom)

5

2

24

8

0

2

/

3

/

arts


42322052

Documentary Study

5

2

24

8

0

2

/

3

/




42322053

Analysis of TV and Movie Texts

5

2

24

8

0

2

/

3

/

arts


42322056

Speech and Eloquence

5

2

24

8

0

2

/

3

yes

arts


49723021

Analysis of Reports on English websites

5

2

32

0

0

2


3

/

arts


49723006

Data Journalism

5

2

22

10

0

2

/

3

yes



49723009

New Media Writing

5

2

20

6

6

2

/

3

/



42322054

Visual Communication

5

2

18

14

0

2

/

3

/

arts


49723010

Internet Editing

5

2

26

0

6

2

/

3

yes

arts


49723016

Advertising Text and Creativity

5

2

24

0

8

2


3

/

arts


42221055

Computer Programming

5

2

18

14

0

2

/

3

/

science


49723023

City Communication Study

6

2

24

8

0

2


3

/

arts


42221056

Network Public Relations Planning

6

2

18

14

0

2

/

3

/

arts


49723008

Network Public Opinion Analysis

6

2

20

12

14

2


3

yes

arts


42221057

Research on Modern Metropolis Daily

6

2

24

8

0

2

/

3

/

/


42221058

Media and Gender Studies

6

2

24

8

0

2

/

3

/

arts


42221059

International Journalism (Small-scale class)

6

2

26

6

0

2

/

3

yes

arts


49723007

New Media Marketing

6

2

22

10

0

2

/

1

/

arts


42322057

Analysis of TV Programs

6

2

24

8

0

2

/

3

/

arts


42322058

Television Text Writing

6

2

24

8

0

2

/

/

/

/


49723022

Digital Image Processing

6

2

18

0

14

2


3

/

arts


49723011

Webpage Design and Construction

6

2

18

0

14

2


3

/

arts


49723018

Crisis Communication and Management

6

2

32

0

0

2


3

/

arts


49723012

Analysis of Online TV Programs and Movies

6

2

24

8

0

2


3

/

arts


49723013

International Communication

7

2

24

8

0

2

/

3

yes

arts


42322051

Popular Culture and Contemporary TV and Movies

7

2

26

6

0

2

/

3

/

arts


42322059

Symposium on European and American Film and Television

7

2

24

8

0

2

/

3

/

arts


42221060

History of Science and Technology Development

7

2

32

0

0

2


3

yes

/


42221061

Specification for Academic Paper Writing

7

1

16

0

0

1


3

/

arts


Interdisciplinary Selective Courses














Innovation and Entrepreneurship Selective Courses




















































Ⅷ.Practical Education

Content

Credits

Semester

Professional(Educational) Practice

2


Professional(Educational)Internship

8


Graduation Thesis (Design)

6


Community education

4


Total

20


1. Field work and internship

Students are required to earn extra credits in professional practice and internship. Before the semester 6, students can choose to work for media outlets on their own in extracurricular hours or in summer/winter holiday. Graduation internship organized by the school, is scheduled either in Semester 5 or in semester 3. Graduation Thesis writing is scheduled in Semester 7, and thesis defense in Semester 8.

2. Community Education

Students are required to earn at least 4 credits for Innovation & Entrepreneurship, or comprehensive quality education. Students can choose to work at one of the six workshops set up by the school (Photography, News Interview, Documentary, Micro-film, Brand Marketing, and Data Digging). On approval of the tutors, students can earn 2 credits though one year of excellent performance at the workshop. Student can also earn credits by participating research projects and social activities, by academic publication in key journals, by major prizes from provincial or higher level competition, or by earning qualification certificates and practical skills certificates.

IX. Explanations

1.This curricular design is guided by the concept of general education. Courses provided in the first two academic years for this major are the same as those for the major of Journalism, and of Internet and New Media.

2. Requirement of graduation:

All the following requirements should be met upon graduation:①130 credits earned (see the Table of Credits Distribution);②completion of graduation thesis;③2 credits for professional practice and 8 credits earned for professional internship.;④4 credits earned for community education.

3. Earning credits from different types of courses:

(1) College English is taught based on students’ English proficiency.For more details, refer to ““Implementation Plan for CCNU’s Teaching University English Courses based on students’ Proficiency”.

(2) Students earn credits for University Sports by joining the University’s sports clubs. For the rules of earning credits by joining sports clubs, refer to “Implementation Plan for the Reform of CCNU’s University Sports Courses”.

(3) Assessment of Information Technology Capability (ITC)

Students are not allowed to graduate before they pass the University’s assessment of their ITC. They are qualified if 1) they pass the ITC test organized by the University upon their enrollment, or 2) they obtain the National Computer Rank Examination Certificate, or 3) they take the course Computer Basics and pass its assessment.

(4)Freshmen seminar courses are divided into several symposia. For more details, refer to “Implementation Plan for Freshmen Seminar Courses”

(5) Students are required to earn 8 credits for General Education Core Courses through taking the courses listed in the University General Education Core Courses Category. Students are required to choose courses from all of the 4 modules. The courses they choose should cover at least modules. They should not choose courses the same as or similar to those of their own majors.

(6) Students can earn 10 credits by choosing general education core course and other general education selective courses. Students are allowed to choose selective courses in different categories of current curricular of general education. Students are also free to choose major courses other than his or her own major. Students can earn 5 credits of quality expend courses by choosing courses on situation analysis, career guidance, and psychological health for university students.

(7) Individual Development Courses:

Individual Development Courses are divided into three kinds: academic, interdisciplinary, and innovation & entrepreneurship. Academically-oriented students are required to earn 25 credits for Major Courses (Elective). Interdisciplinarily-oriented students are required to earn 25 credits for Free Elective Courses, which they can choose from all the courses offered by the University. Innovation & entrepreneurship-oriented students are required to earn 25 credits for Innovation & Entrepreneurship.

4. Students who apply for a minor degree in journalism should earn credits from double-degree courses. To e qualify for applying for a minor degree, students should earn 28 credits from double-degree courses. And to qualify for applying for a double-degree, student should earn 42 credits from double-degree courses and complete graduation thesis.

5. The following teaching content is included in third semester of each academic year:

(1) Core courses of general education offered by the university;

(2) Selective courses of general education offered by the university or mixed courses based on network resources;

(3) General courses or lectures taught by high-level teachers at home and abroad;

(4) Freshmen seminars;

(5) Major/minor degree courses and double-degree courses;

(6) Intensive language course.

X. Community Educational Platform

Students can earn 3-5 community educational credits through articles in core journals, prizes from provincial or higher level competition, professional proficiency certificates, or practical skills certificates. Endorsement of the school is needed to earn this type of credits.

Ⅺ.Illustration

1.Students are advised to take at least 3-5 courses in literature, history or philosophy, 1-3 courses in social science,1-3 courses in information science, 1-3 courses in music or painting art.

2.A four-week field work is scheduled at the summer vacation after the 2nd semester and an internship is scheduled at the latter half of the 6th semester (6 credits).

3.To qualify for a second bachelor degree in journalism and communication, students are required to earn at least 42 credits out of 50 credits of double-degree courses available.

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